Every product company in the world is burning out make quality products. At the end of the day, the customer is the one who makes the decision. And the end result depends on how much the product is valuable for the customer.

This is why the launch of the product is as important as creating it because the future is defined by the start. A boring UI or complex pipeline will be the last thing a customer expect from a quality product. But is it that simple? Can we just deliver what’s best for them? The catch here is, it’s never simple and even companies like Google and Amazon face the same problem. They tackle the problem as much as SMBs and they do it the same way as well.

Fail fast to win faster(Or simply, be lean)

Failure is just a lesson. This becomes more meaningful in lean because everything lean is an experiment. Maybe your customers will love it or they won’t. The choice of customers is out of control for a company. But the choice to have a lean method is the company’s choice and move according to the customer desire is the choices we make. Let it be a company, small medium or large the lean works pretty much everywhere. The revolutionary legend Jeff Bezos has a theory about this. In Amazon, teams are divided into small teams(just like startups). They call themselves two pizza teams. The theory is that if the team is bigger to be fed with two pizzas, they’re not lean. Amazon follow this culture to make the teams work and be efficient like a startup. They make and destroy features, products and the decision resides within the team. They innovate, fail and repeat. Now you know why Amazon is revolutionary.

The revolutionary legend Jeff Bezos has a theory about this. In Amazon, teams are divided into small teams(just like startups). They call themselves two pizza teams. The theory is that if the team is bigger to be fed with two pizzas, they’re big. Amazon follow this culture to make the teams work and be efficient like a lean startup. They make and destroy features, products and the decision resides within the team. They innovate, fail and repeat. Now you know why Amazon is revolutionary.

There’s no secret mantra

When it comes to customer feedback, the one and only solution is customer feedback. The success of the company comes through their ability to iterate. I believe the best thing ever happened to the startup world is the Lean startup guide by Eric Ries. The history of lean goes way back. The concept of the lean startup was evolved from the lean manufacturing by Toyota or Just in Time manufacturing.While the disruption is happening in the internet world in an accelerated phase, the lean innovation is the key to success. The first one to reach the finish line won’t be the winner, but the first to define the finish from the feedback of customers will be the winner.The lean is a successful method because you’ll know you’re failing and you’ll be able to adjust to it. That’s why the philosophy of fail fast works very well with the startups and everyone recommends it. The customer is the king, and the king will dictate the rules. We’re just facilitators.

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