Five things you need to know before you structure your online marketing

05

AUGUST, 2017

Startups
Online marketing
Content

Online marketing, the one thing that’s inevitable in today’s business world. It has become so simple that you can use it to build a business right from your comfort zone. From your couch or the kitchen in your friend’s apartment.

It’s been articles first. Now it’s transforming into intelligent chatbots. Though, the base of the online marketing still remains same. Everyone in the world is creating an online identity.

You should check out these before building your online marketing strategy.

1. CRM aka Customer relationship management system

The customer is the king !! So it’s important to maintain the relationship with the king. CRM software includes strategies and technologies for companies to make this relationship stronger. With the data from the customer at the right place, it helps a lot in optimizing the customer lifecycle. At the same time improving the relationship with the customer as well.

2. Service aka customer experience

“People don’t buy your product, they buy your customer experience”

This is true, whatever your industry is. Your customers stay based on how you treat them. Or how you make them feel about you. This is why most people are loyal to the best brands in the world. That’s where they succeeded. To serve the customer right. The right attitude towards your customer is a major factor in online marketing. Understand and deliver for your customer. Because in online marketing your face is your content.

3. Influencers

If there’s already a bridge, you might as well use it. Because it’s easy than building a new one. You might have to give a toll for the use, but you always save time there. This is how the influencer marketing works. There are hundreds of influencers online, who started their game early on. An endorsement from an influencer is reaching out to all his followers. You have to find out the right influencer for your industry and make sure you get one on board, no matter the cost. It’s obvious, there should be a plan to make it work and lure the results as well.

4. Feedback loops and chat

Business is like a machine. As you see the output, you might have to correct the input, give a feedback and make the output more perfect. it’s inevitable to carry on if you don’t have a feedback loop in place for your business. Talking and interaction in real time is the advantage you have. Even if you want to use a bot, but a real time interaction and what your customers feel about you is relevant. Constant contact and care make you special and will make the customer stay with you.

5. Loyalty rewards and advocacy

A loyal customer deserves a reward. So does a loyal business. Loyalty is a two-way track and applicable to business and its customers. Rewards play a major role in the customer relationship. The reward can be anything, a laptop decal or free subscription tier. When the business cares about its customers, they become marketers and thus best scenario ever.

There you go. The top five things to remember while planning your online marketing strategy. Because there’s nothing better than care for the customer.

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