Launch your product as early as you can. Tick tock, now or never !!
Targeting means, are you sure you’re selling to the right people. Is your potential audience receiving you? This understanding also comes from a pre launch. And the third, promotion. What is the best channel for promotion? How can you reach your potential audience? All these things depend on your pre-launch strategy. The question is, do you have one?
If you’re an entrepreneur or a market enthusiast I’m pretty sure you know what pre launch is. The problem is most of the guys know it’s necessary. But most of them don’t make it practical. Just because they fear questions. Questions like, do you have the product yet? Where can I download it? People judging them like a fraud. This won’t get you anywhere near success.
It doesn’t matter if you’re building better algorithms than Google. Or better hardware than Apple. If you can’t reach your audience in the right time, you’re done.
Build a landing page
It doesn’t have to be a kickass design or UI. Just some random template or any other tool will do. Or you can use launch tools like
Build an email list
Prompt the visitors of your site to provide emails if they’re interested. So that you can pitch to them later on. Build that email list and send them an email right away. Saying you’re working hard as anyone else to give them what they want. You have my word, you’ll get more than 50% conversion from this launch strategy. Use tools like HubSpot CRM to organize this data. Or MailChimp and Sendgrid are tools that help you generate emails lists.
Or do a launch survey
Use SurveyMonkey or any other tools, reach out to your potential audience about their inputs. This’ll help you build a better product from the first release itself. Listen to influencers and marketers in your industry. Pitch perfect your launch plans.
Analyze the data you get from these tests and you’ll realize if it’s the right time, right audience and the right strategy. Just that you will have the extra confidence and work harder to the goal.
So what’s the wait? Do your thing, tick tock. Earlier the better !!