How you can leverage your emotional intelligence to boost your business marketing

The one basic thing in the business is to understand people and emotions. Whatever the role is, emotions around people play a huge role in every startup. Let it be CEO, CMO, or any CXO. Humans and emotions are a big part of the business.

So when it comes to the success factors revolving around a business, emotional intelligence comes as a major factor. If I were given a choice between emotional quotient and intelligence quotient, I’d definitely go for EQ.

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5 things to take care of before your dream product launch

The launch of a startup is something very important to a founder. Especially if it’s the first launch and you’re hoping this would reach the orbit and be there forever.

Though most of the launches are well planned, it might not give the desired output. Sometimes because of the over planning or because it was not planned at all.

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How marketers can leverage the negative bias and be good at it !!

While I was in college me and my friends used to eat at the same restaurant every morning. Shocking, but one day we had a weird experience with the restaurant. You know what, we never went back there. Till then, we would always eat at that restaurant. Imagine if you had the same experience? Would you ever go back to the same restaurant? I would never.

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Pokemon go: The new obsession

The world is going crazy over Pokémon go. This game is doing only a few games can do. Driving real world traffic, engaging people in real time and getting people off their feet. The one extraordinary business opportunity is that, the ability of the game to drive real traffic to a specific point.

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Slipstream is one clever strategy to adopt

I was a racing fan in my childhood. Especially racing games and particularly “Need for Speed“. I’d update for every version of the game, keep up with the newest of everything. Once it was my dream to work for EA as well, even though I never knew what EA did. Yeah, that level of madness !! There was the first time I came across the word slipstream. A driving tactic when a driver is able to catch the car ahead and duck in behind its rear part. That’ll benefit the trailing driver to reduce the drag over the body and air friction. And be able to achieve superior max speed to slingshot past the next corner.

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