The most common misconceptions about online writing

Ten years back, the choices were minimal and only limited knowledge. But today, with 51% of penetration by the internet into the world population, the situation has changed. The people consuming online content has increased. And the content industry is facing a boom in itself. With this boom, the quality of content consumed by the world population is a major concern.

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The ultimate cheat sheet on quality content

The internet has become a marketplace rather than a communication channel. Without exception, every possible business is flooding the world wide web with content. It’s inevitable to be in business and have no content strategy if you’re living in 2017. We’re in a stage where we can’t believe everything we read. Even the most trusted media has to be scrutinized before we start believing what they publish.

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Disruption is happening and this is why you will have to fight your way up

Machines are talking to themselves, and planning the future? The time has changed. Billionaires rant each other over AI and robots. The world is changing to some place what we’ve only seen in sci-fi movies. The workforces being replaced by robots, the cars are driving themselves, some guy(read Elon Musk) from earth is trying to migrate to another planet and humans are wandering around searching for some Pokemon characters around the world. We’re looking up websites to find whether our job will be taken up by the machines in the future.

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This is why you shouldn’t think like a programmer

Every entrepreneur must be familiar with the basic rule of pitching an idea. There shouldn’t be any gagging of words or “I’m building the time machine of this century” quote in the first 30 seconds. Last month I got to talk to Daniel Kranzer as a part of the SAP Startup Studio program. And the first thing he started off in the conversation was this.

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How marketers can leverage the negative bias and be good at it !!

While I was in college me and my friends used to eat at the same restaurant every morning. Shocking, but one day we had a weird experience with the restaurant. You know what, we never went back there. Till then, we would always eat at that restaurant. Imagine if you had the same experience? Would you ever go back to the same restaurant? I would never.

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Pokemon go: The new obsession

The world is going crazy over Pokémon go. This game is doing only a few games can do. Driving real world traffic, engaging people in real time and getting people off their feet. The one extraordinary business opportunity is that, the ability of the game to drive real traffic to a specific point.

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Follow the basic conventions, make it easy for the USER !!

How many of us buy something new and read the entire user manual before start using it. I won’t even skim through it, I believe most of us leave it as it is. We love to do it our way. It’s human to do so because figuring out is what people do. Getting people to figure out what they want is something designers should do.

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Slipstream is one clever strategy to adopt

I was a racing fan in my childhood. Especially racing games and particularly “Need for Speed“. I’d update for every version of the game, keep up with the newest of everything. Once it was my dream to work for EA as well, even though I never knew what EA did. Yeah, that level of madness !! There was the first time I came across the word slipstream. A driving tactic when a driver is able to catch the car ahead and duck in behind its rear part. That’ll benefit the trailing driver to reduce the drag over the body and air friction. And be able to achieve superior max speed to slingshot past the next corner.

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