What do you see on the cover picture of this post? In a few words? An elephant tied onto a small post, the size of the post is no match to the size of the elephant. We know it. Though, the elephant is choosing to stay there. The elephant is neither breaker of chains nor Khaleesi for sure. Or is it the fact that the elephant obeys its master? Or maybe it’s fear?read more
Are you a startup? Do you have a marketing team? Or a guy who handles marketing? Have you released your product yet? If not, do it now. A successful launch begins with three factors. Timing, targeting and promoting. So what determines these three? How do you find it’s the right time? You can’t unless you have a pre-launch strategy and you’re listening to the market.read more
This is the digital age. Businesses are past the thought phase where they think whether to be on social media or not. Small businesses see a necessity in Google local business listings. SEO optimization is done by every single web developer in the world. Just this moment, just like a kid being born, somebody’s overtaking you.read more
Are you building something? You should provide value. Define value by anything you benefit your customers. But you should have something. Here comes a question, whether it’s possible to provide value only if you give things for free. Absolutely not, but if you ask me, giving free stuff is the easiest way to provide value.read more
My house and most of my immediate neighbors are a bit secluded from the rest of the neighborhood. Which makes our street perfect spot for dumping trash. Beer cans, water bottles, game waste (stupid hunters), all end up along my street line. In New England, spring is breaking out. The rampant problem with littering has once again begun. The other day, I even picked up two 6 packs right beneath my mailbox.read more
I am 41. My co-founder is 23, a millennial. All my other coworkers are millennials too. My years of experience as an Engineer and a Manager didn’t help me to deal with this unique situation. This is an account of few things I have learned working with them for the past 30 months.