The three things you should ask yourself before you start writing 

11
SEPTEMBER, 2017

Writing
Online content
Writing tips

I’ve always wondered how every writer in the world breaks down the writing process. Because I was never able to do so. It was hard for me. And for many amateur writers out there, it doesn’t make sense.

Writing a content requires sheer work of preciions if you want it to reach the audience you intend.

But, everyone wants to write as well. How do we tackle it? Make sure you have answers to these questions before you start off !!

1. What is the purpose or your “Why”

There is a famous Ted talk and the book “Start with why” by Simon Sinek on why every startup should focus on their “why” rather than what. Because it’s more important to convey your vision to the customers than making some product. Similarly, the thing applies to the content creation as well. You should know why you’re writing. Your elevator pitch for your writing. It should not be focused on you, but what you want to achieve. Some write to change the world and some write to market their product. But the “why” should be clear. That’s the only way, you can get into the mind of your reader to make sure they have what they need.

“You should know why you’re writing. Your elevator pitch for your writing.”

It should not be focused on you, but what you want to achieve. Some write to change the world and some write to market their product. But the “why” should be clear. That’s the only way, you can get into the mind of your reader to make sure they have what they need.

2. Who are you writing to

The audience is as important as the concert. Who is coming in to read your content? If you don’t know who you’re writing to, make sure to go for a survey in your blog or to your email list. Because your reader persona is important. If they’re someone who doesn’t like to hear about your stories, there’s no point in writing. Nobody is listening to you. Make sure you have a clear definition of who your readers are. Write down the user persona. Know your audience and you’ll rock the stage

3. What needs to be done

Understanding the audience just doesn’t mean understanding who they are. But also knowing their emotions and interests. For a group which hates hearing stories and old myths, it won’t be good to speak to them using historical stories. Make sure you resonate to the listeners rather than yourself. You might be fond of stories, but your audience might not be. Focus on your audience rather than your interests.

Ask these questions every time you sit down to write. Always think about the audience before you start.

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